Fishery certification gives buyers, retailers and general consumers confidence in the origin of fish and fish products, and creates market opportunities for the seafood industry.
The Marine Stewardship Council (MSC) standard, represented by the distinctive blue logo, indicates that fish and fish products have come from well managed and sustainable fisheries. Moody Marine Ltd. is the leading certifier of fisheries against the MSC standard.
Fish production presents many serious challenges for the sustainable use and management of the world's oceans - overfishing and the impact on marine habitats are two examples. This is becoming a major concern to the public and to many within the seafood industry.
Fishery certification is seen as a way of identifying those fisheries which meet high environmental and management standards. This in turn, allows companies thai catch, process, or buy the fish to achieve "corporate social responsibility" aims. It also harnesses consumer power to provide maket incentives to improve environmental and management standards and performance.

Photo courtesy of the Marine Stewardship Council (MSC)